When Canadian consumers compare service providers—plumbers in Toronto, cleaners in Montréal, dog walkers in Calgary—Google Reviews often tip the scale. Searchers look first at star ratings and recent comments. That means the fastest way to stand out locally is to get more Google reviews in Canada and keep them fresh.
Below you’ll find a quick primer on timing, compliance, and seven ready-to-send templates you can copy today.
Why Google Reviews Matter to Canadian Solo Entrepreneurs
- Local SEO signal: Google’s algorithm gives higher visibility to businesses with a larger volume of positive, recent reviews.
- Trust shortcut: A BrightLocal study shows 87 % of Canadians trust online reviews as much as personal recommendations.
- Conversion boost: Prospects who read five-star service stories are more likely to book without haggling on price.
Review-Request Ground Rules (Canada Edition)
- Get permission first. Canada’s Anti-Spam Legislation (CASL) requires consent before sending commercial emails or texts. A simple yes at service completion is enough.
- Ask quickly. Send your request within 24 hours, while the experience is top of mind.
- Make it friction-free. Include your unique Google Review link; avoid asking them to search you manually.
- Stay neutral. Google’s policy forbids gating (asking only “happy” customers). Invite all clients to review, and let your service speak for itself.
7 Follow-Up Templates You Can Steal
Copy, paste, personalise with the client’s name and job details, then send by SMS, email, or Fizl’s automated follow-up workflow.
1. Standard Post-Service SMS
Hi {{firstName}}, thank you for choosing {{Your Business Name}} today. Could you share a quick Google Review about your experience? It helps local homeowners find reliable help.
➜ {{Short Google Review Link}}
2. French-Language Option (Québec Friendly)
Bonjour {{firstName}}, merci d’avoir fait appel à {{Nom de l’entreprise}} ! Votre avis Google nous aide à servir plus de clients comme vous.
➜ {{Lien court vers Google Avis}}
3. Repeat-Client Appreciation
{{firstName}}, it’s always a pleasure working with you. If you have a minute, would you tell others what keeps you coming back?
➜ {{Short Google Review Link}}
4. Photo Request Boost
We love seeing the results of today’s job. If you’re happy, could you snap a photo and add it to a quick Google Review?
➜ {{Short Google Review Link}}
5. ‘Support Local’ Angle
Hi {{firstName}}, small Canadian businesses like ours rely on word-of-mouth. Your Google Review would mean a lot.
➜ {{Short Google Review Link}}
6. Seasonal Follow-Up (e.g., Spring Clean, Winter Prep)
Spring upgrades complete! If the fresh look made a difference, please leave a Google Review so neighbours know who to call.
➜ {{Short Google Review Link}}
7. Incentive-Free Thank-You
Thanks again for trusting {{Your Business Name}}. No discounts or freebies—just asking for a quick Google Review if you found our service helpful.
➜ {{Short Google Review Link}}
Timing & Automation Tips
| Touchpoint | Best-Send Window | Tool |
|---|---|---|
| Service completed on site | Within 1 hour | Fizl mobile “Job Complete” workflow |
| E-invoice sent | Same day | Fizl automated email footer |
| Follow-up call | 3–5 days later | Manual SMS template |
Handling Negative Feedback (Yes, It Happens)
- Respond publicly within 24 hours. A short apology plus a solution shows accountability.
- Move offline. Offer a phone call or direct email to fix the issue.
- Follow through. Resolve, then politely ask if they’d consider updating their review.
Takeaway
To get more Google reviews in Canada, pair a clear ask with impeccable timing. Drop one of the templates above into Fizl’s follow-up feature, test the results, and watch your star rating—and bookings—climb.
Ready to streamline the process? Start your free Fizl trial to automate review requests, invoice follow-ups, and more—all in one place.